A Study and Analysis of Layout and Design in Graphic Advertisement– Examples from Posters of Military Recruitment Program

• Main Authors: Hung-Chin Hsu, 徐宏錦
• Other Authors: Zhan-Zheng Zhuo
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/8m99bw

碩士 === 銘傳大學 === 設計管理研究所碩士在職專班 === 94 === As far as the graphic advertisements of the Military Recruitment Programs are concerned nowadays, it is essential to emphasize the importance on the layout construct as well as the structural elements of posters in order to maximize its communicational impact. From extensive researches into the related documentations and references, along with the results and statistics of questionaires and surveys, this study has discovered the following four main points after a thorough process of analysis regarding the figures and findings: 1.By looking into the existing samples of the recruitment posters designed by the military, we could conclude that a great deal of them has been created through the display of pictures and photographs; moreover, among them the presentation of “images” and “figures” has attracted the most attention with the applicants, which has very much reflected the principals and trends of the modern day advertising. 2.As for the layout of posters in the Military Recruitment Programs, interviewees in general favor the ones with “unique designs” or “eye-catching slogans”, as well as “thematic clarity”. The reaction has nonetheless indicated the required standard of public taste in which the military has worked hard to meet, as the importance of patterns and wordings has a lot to do with clarity and lucidity, which more or less plays a predominant role in the conveyance of message. 3.According to the survey, students and young people under twenty and female interviewees in general has exhibited a special interest in posters displaying “caricature” and “cartoon”; as for the posters with militaristic symbolism and phallic imagery, such category enjoys widespread likings as the age group grows older. The survey also shows that as far as the acceptance of “caricature” posters is concerned, it declines gradually with the elevation of social status and academic achievement. 4.For those under twenties, the survey signals a tendency towards layout with visual stimulation and stylistic humor; as for the age group from twenty to twenty five, apart from the thrills created by visual impact, they would expect the poster to function as a norm in delivering certain messages, providing a clearer indication regarding the purpose of it; to the interviewees among the age group of twenty six to thirty, the pursuit of visual excitement has become much less important, and instead, a good poster should be able to not only deliver a clear, perceptive message, but also manages to function as a persuasive tool.