| Summary: | 碩士 === 銘傳大學 === 設計管理研究所碩士班 === 94 === Under the emotional consuming of our time, consuming behavior has thence been modified; and consumers do not simply focus on the practicability of products but pay their attention to elaboration and emotional requirement. Besides, undergoing the life style of high pressure, consumers will turn to seek for comfort from the additional effect of Healing style products to fulfill the emotional requirement and console the sense of satisfaction, soul and body.
The research aims at discussing the consuming behavior of Healing style products and variations of vital statistics to comprehension. Contrarily, being pinned on the consumer groups of purchasing Healing style products and identify the understanding of the feeling of product experience. It will provide futuristic product designer and marketing people to take reference of. This study is based on the structure of strategic experience module as developing a survey; first it will be recognized within both sides of consumers whether they have bought a Healing style product or not, and furthermore we can stick to the group of consumers who own Healing style products to be a subject, by means of senses, emotions, thoughts, actions, and relationships as the above five main categories to experience thought level while conducting the research.
The result appears that the consumers who possess relevant Healing style products will not obtain any product of it because that some factors suggest such elements like the sudden impulse and cheap price. Mainly, it’s looking forward to the relationships interacting with between the purchaser oneself and the product itself, and thus produces a certain outcomes of moods. The part of emotional experience should expand the product’s effect to reinforce consumers’ imagination and memorial feelings. It could step up the product’s fancy and excitement to consumers, so thus it would increase the outcome of active experience. Active experience and relevant experience are included in this process of experience; meanwhile it is necessary to emphasize consumers’ interaction with Healing style products, in order to enable consumers to have more opportunities to positively participate in the experience of using the product.
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