The Strategy Analysis of Kinmen Ecotourism Development－ A Case Study of Kinmen Cormorant Fair

• Main Authors: Gong-Heh Yang, 楊恭賀
• Other Authors: Shih-Ying Chang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/rj4y53

碩士 === 銘傳大學 === 公共事務學系碩士在職專班 === 94 === The aim of this study is to propose the management strategies of Kinmen ecotourism based on the case study of Kinmen’s unique birds of passage, Cormorant. The strategies are divided into three stages, short, mid-term and long-term. The research materials not only include the author’s over ten years work experience in Kinmen National Park but also include fieldwork supported by ecotourism professionals, government authorities and the public. Based on the above information, SWOT analysis is applied to present the internal and external factors of Kinmen Cormorant Fair and SWOT Matrix is then utilized for the development of Management strategies. In conclusion, a blueprint plan is proposed as follows. 1、Short term goal and strategies：Integrate Kinmen local features including Kinmen National Park & Winter Cormorant Fair, military base developed culture, and historic monuments to popularize Kinmen ecotourism and culture identification. 2、Mid-term goal and strategies：Fulfill the preservation of Kinmen’s culture assets through restoration and maintenance of the historic interests. 3、Long term goal and strategies：Link up long-term developed community consensus and specialized culture assets to build up a city with ecotourism, great food and historic interests and to achieve the three-win situation among Kinmen residents, tourists and nature environment for sustainable management. Finally, this paper provides both the guidelines for the management of Kinmen ecotourism and the informative illustration when developing other ecotourism areas in Taiwan.