The Effects of Adventure Education on Self-Efficacy and Interpersonal Communicational Competence ─ A Perspetive of Experiential Marketing

• Main Authors: Guan-Ying Chen, 陳冠穎
• Other Authors: 張少樑
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/19775307726491459833

碩士 === 明道管理學院 === 管理研究所 === 94 === 【Abstract】 The importance of employee's training has become more prominent in corporate world. The main purpose of training, from employee’s point of view, is to enhance personal abilities, attitude and self-confidence . For organizations, on the other hand, training can help to built up organizational cohesion, and to improve interpersonal relationship as well as professional knowledge. Adventure education, for its focus on participants’ experience, can help to improve self-efficacy and interpersonal communicational competence, and has become more popular for been adopted as corporate training courses in recent years . At the same time, the concept of experiential marketing has also attracted the attention of more and more practitioners. This research was designed not only to explore the effects adventure education might has on self-efficacy and interpersonal communicational competence, but also to investigate experiential elements embedded in adventure education by adopting the Strategic Experiential Modules as a framework. The results of this research include: 1.Adventure education do have significant effects on the improvement of self-efficacy and interpersonal communicational competence 2.Strategic Experiential Modules were embedded in a variety of adventure activities, such as adventure trail, rock-climbing and canoeing, and were related respectively to self-efficacy and interpersonal communicational competence of participants. Key words: Experiential Marketing, Strategic Experiential Module, Adventure Education, Self-efficacy, Interpersonal Communicational competence