The Effect of Odor Perception and Consumer Lifestyle on Purchasing Motivation and Behavior of Olfactory Products
碩士 === 明新科技大學 === 企業管理研究所 === 94 === The effects of odor to consumer behavior that be interested of industry and academia in recent ten years, especially in retail’s field research use olfactory cues.Among the relative research, environment smell research is going to unfold in recent ten years, beca...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88430770887919711907 |