The Selection of Convenient Store Location in the Logistic Network with Considerations of Competition and Consumers’ Behavior

• Main Authors: Pen-Nung Yu, 游本農
• Other Authors: Ping-Yu Chang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/97468536811207957461

碩士 === 明志科技大學 === 工程管理研究所 === 94 === In recent years, companies have broadened their competitions in different directions such as distribution, customer service, and retailing. Therefore, different retailing formats appear in the market increasingly and the convenient store becomes one important format among them. To achieve better performance of the logistic network, selecting suitable convenient store location is a pertinent decision for companies. In the selection of convenient store locations, mathematical programming is usually applied to achieve optimal facility location. However, these optimal locations did not perceive the impact of competitions from other convenient stores and consumers’ behavior. Hence, this research develops a three-echelon logistic model with the inclusions of competition and consumers’ behavior to determine the best convenient store location. In this research, every case could find an optimal location for a new convenient store. Five factors, distribution center location, transportation cost, new convenient store’s capacity and β value (consumer’s sensitivity of distance) have been identified in this research. Different levels in these factors have been tested to understand the impact on the optimal convenient store location. The results show that the inclusions of competition and consumers’ behavior would affect demand and have significant influences on selecting the convenient store location. This research considers customers’ behavior, the locations of the distribution centers, and the discount rate in determining the convenient store location and transportable products quantity. The results show that, our research provided a methodology to find an optimal location for a convenient store.