The Analysis of Brand Entery Strategy for Food Industry in Taiwan
碩士 === 國立政治大學 === 企業管理研究所 === 94 === With liberalized economic system the scope of corporate brands has also been expanded to international markets. Simultaneously, the paradigm shift in competitive advantage makes exertion of brand equity more critical, which is an internal factor considered by ent...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72246156824295007355 |