| Summary: | 碩士 === 國立政治大學 === 企業管理研究所 === 94 === Among all kinds of broadband wireless access technologies, WiMAX and 3G are the 2 most potential candidates to dominate the future broadband mobile date service marrket. On the one hand, 3G moves into the market earlier and has the advantage of high mobility and popular existed 2G, 2.5G subscribers as bases. However, the content service on 3G doesn’t get prospered due to the complemental terminal devices comprise mostly handheld phones which aren’t capable of performing complicated tasks. On the other hand, WiMAX tries to follow the success of WiFi, and positions as the low cost, high data rate, and metropolitan area mobile solution in the broadband mobile data service. The most possible complemental terminal devices for WiMAX in early stage are notebooks which don’t provide high mobility, and will gradually migrate to handsets with high mobility then. This study tried to figure out the competition and cooperation between WiMAX and 3G when WiMAX as a new comer move into the broadband mobile data service market with 3G already existed in it.
This study discussed the possible competition and cooperation between WiMAX and 3G based on the industrial data and related literatures. Professions interviews were also included to supplement with the practical viewpoint of telecom operators. From the technical perspective, WiMAX has better performance and will lead 3G for next 2 to 3 years. From the perspective of systematic product, network externalities, standard competition, and digital convergence, WiMAX surpasses 3G in lower cost, and 3G is superior to WiMAX in larger installed base, potential subscribers and consistent international radio band. As a result, there is no clear conclusion can be made which of WiMAX and 3G can dominate the broadband mobie datea service market in the future.
WiMAX will cooperate more than compete with 3G in telecom operators at its early movement into the market. As the time pass by, WiMAX will compete more than cooperate with 3G. The four critical variables to influence the competition between WiMAX and 3G are: the government attitude to WiMAX development, the ability to establish the consumers’ expectation, response to mobile terminal devices trend, and the growth of the wireless mobile broadband demand. Either WiMAX or 3G has the potential to be the mainstream in the wireless mobile broadband market provided that which can influence or respond to the four variables above better.
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