雜誌業採用便利商店付費方式之研究

• Main Authors: Hu，Yu-Cheng, 胡玉城
• Other Authors: Chang，Pal-Fang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/54379647844115727208

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 94 === The research uses Roger’s diffusion of innovation theory to explore how magazines adopt an alternative new payment method to sale magazines－using 7-11 chain stores barcode method. A total of 68 valid questionnaires were collected. The results support our hypotheses that the relationships exist between technology characteristics of the new payment method and the adoption; second, the organizational size and types of the magazine affect the adoption. The research suggests that future research consider using Christensen’s desruptive innovation theory to examine innovative payment models, especially in the area of digital contents and e- classified.