雜誌業採用便利商店付費方式之研究
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 94 === The research uses Roger’s diffusion of innovation theory to explore how magazines adopt an alternative new payment method to sale magazines－using 7-11 chain stores barcode method. A total of 68 valid questionnaires were collected. The results support our hypot...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/54379647844115727208 |
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