The impact of massage type, source similarity, and individual’s prior knowledge on the effectiveness of travel website

The impact of massage type, source similarity, and individual’s prior knowledge on the effectiveness of travel website

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碩士 === 國立政治大學 === 廣告學系 === 94 ===

Bibliographic Details
Main Authors:	Hsiao, Fulan, 蕭富藍
Other Authors:	郭貞
Format:	Others
Language:	zh-TW
Published:	2006
Online Access:	http://ndltd.ncl.edu.tw/handle/58027553152854575834

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