從創造文化經濟的角度論台灣戲劇產業之革新-以韓劇發展模式為例

• Main Author: 顏雅玲
• Other Authors: 曾國峰
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/29194011880167169031

碩士 === 國立政治大學 === 廣播電視學研究所 === 94 === Due to Korean culture content industry produces huge amount of values, and Korean drama is one of the most important culture products exported, so this study would analyze the policy of culture content development in Korea in order to capture some guides that we can learn how to improve Taiwan TV producing and marketing from their experiences. This study would focus on how to raise the amount and quality of Taiwan self-produced television drama. The study-method used are literature-analyzing and profound interview of Taiwan TV personnel. We find that Korean dramas were produced in rational competition structure. And Korean government have well-designed producing-marketing policy. So, not only the competition structure but also the government protection policy, both lead Korean drama develop well. Moreover, the genre of Korean drama has high cultural correlation with other Asian countries, it is also the key success factor. By profound interview of Taiwan TV personnel, this study finds that there are many problems in producing and marketing our TV drama. Like limited producing cost, the lack of original script, the lack of enough professional personnel, the lack of program survey, etc. In order to create cultural economics by TV drama, this study combines the analysis of Korean drama and profound interview of Taiwan TV personnel, and advocates advises to reform Taiwan self-produced TV drama. These advices are proposed below. In raising the amount and quality of Taiwan self-produced TV drama: search more gateways to increase producing expenses、enlarge the script space and theme of TV drama、institute performing arts education、establish related regulations by government、further program survey、quality control of program-producing organization. In pushing programs exported: capture the critical juncture of increasing needs of Asian cultural goods and grasp the cultural proximity with other Asian countries、increase international media cooperation、establish Taiwan drama brand and position, etc. The most important is that government、industry、academic community、general public should struggle together because the benefit created by TV drama would spread all.