Planning Intellectual Property for Marketing Strategies in the Digital Content Industry
碩士 === 國立政治大學 === 智慧財產研究所 === 94 === New Technologies and hypercompetitive market environments have motivated industries and innovators to understand the crucial importance of intellectual property rights. The value and quality of intellectual property is achieved through the use of intellectual pro...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82055075334946990920 |