| Summary: | 碩士 === 國立成功大學 === 工業與資訊管理學系碩博士班 === 94 === In the present day, technology will be a key factor for a company to be successful or unsuccessful. Technology transfer is a fast-growing corporate strategy while to buy a proven technology is often cheaper and more convenient than to develop a new technology.
The existing literatures focus mostly on duopoly market, but it would too simple to describe the real world. The strategies of technology transfer are extensively used by enterprises, and they can be the strategic superiorities. The model of duopoly market can not present the overall situation of competition. Therefore this study tries to build a Cournot oligopoly model with three firms producing the same product in order to represent the competitive strategies of technology transfer clearly.
This study are divided into three possible scenarios: (1) three firms have the same technological level, (2) two firms have innovative technology and one firm has inferior technology, and (3) one firm has innovative technology and the others two firms have inferior technology. The strategies of technology transfer would be different in each scenario. In scenario 2, superior firms can choose between licensing its innovative technology and merging the inferior firm; and in scenario 3, superior firm can license to only one firm or two firms, or the inferior firms can form a research joint venture to counter the superior firm’s strategic use of licensing. This study builds a more complete model of technology transfer in competitive market in order to be close to the real world.
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