The Study of the Core Competence and Strategies of SME: A Case Study of rtificial Marble Industry
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 94 === The industry of Taiwan faced a structural revolution after join WTO in 2002. Most of the resources are concentrated in hi-tech industries. The middle and small enterprises which lack of resources should create a core competence by its own resources and abiliti...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51652483146741278151 |
| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班 === 94 === The industry of Taiwan faced a structural revolution after join WTO in 2002. Most of the resources are concentrated in hi-tech industries. The middle and small enterprises which lack of resources should create a core competence by its own resources and abilities to meet the challenge from its competitors. This case study discusses the creation of core competence and formulation of policy of SME by interviewing a traditional artificial marble company. This study finds the SME should grasp internal strength and has the abilities to convert its weakness into strength to create its own core competence by the unique, valuable, un-imitable, and un-substitutable factors to meet a sustainable competitive advantage. Family size SME use a top-down policy formulation procedure lacks a mutual communication with the first line manager usually cause some conflict on prevailing their vision and strategy management. The SME should find its own way to make a balance between the flexibility and quality to meet the fast changed competitive environment.
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