Modern Women : Making Image of 1930s Shanghai through Linglong Women’s Magazine

• Main Authors: Kung Ling-Jr, 孔令芝
• Other Authors: Yu Chien-Ming
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/52935778120286901187

碩士 === 國立暨南國際大學 === 歷史學系 === 94 === Linglong Women’s Magazine was a weekly picture magazine published in Shanghai in the 1930s. It is pocket-sized format. The magazine’s goal was to “enhance women’s beautiful life, and advocate refined entertainment in society.” Linglong strongly encouraged readers’ feedback and contributions. It encouraged its readers to speak up for themselves. A substantial portion of each issue was devoted to articles by readers and photographs of their daily lives. In my thesis, the main idea is to discuss the image-making of modern women in Linglong. In chapter two, I’d like to introduce the editors, readers and the press of Linglong. From chapter three to five, I’d like to discuss how the outside beauty, the love world of inner minds and the useful knowledge create the modern women image. Linglong speaks for women’s heart. It presents the hope of Shanghai women towards the independence and freedom in the 1930s decade. In fact, they combine both tradition and modern features. They are not only good mother, wife but also modern women. Linglong let us know the modern women’s confidence, intelligence, health, and good morality. They are both the pioneers of the fashion statement and the ideal mothers always taking care of her family. It is the image that Linglong tries to tell us.