| Summary: | 博士 === 國立交通大學 === 科技管理研究所 === 94 === This study reports on integrated value-creation process for innovation-intensive industries. The results implement to marketing strategy for manufacturing-based and service-based innovations, with an emphasis on strategic approaches in knowledge economy. Three research methods used for data collection are literature review, expert interview, and questionnaire survey. There are three analytical methods in this study, including DEMATEL method, multivariate analysis and topology analysis.
LCD-TV is used as an example to impact clustering on technology-driven product development, in which customer buying behavior is analyzed, and a set of marketing strategy for manufacturing-based technology is proposed. In the knowledge-based services area, a critical study of a framework of IIS is developed, which is a prime approach to service-based marketing strategy in technological innovation.
Results show the value-creation process for manufacturing-based technological innovation contains two major perspectives; customer-oriented strategy and technological dimension. In the LCD-TV case of manufacturing-based technological innovation, results show that customer buying factors include price, quality, technical aspects (resolution of kinescope, low radiation), and the dynamic relationship among these factors.
IIS platform is developed to promote technological innovation and industrial development with a platform structure for service-based operations. It is designed in such a manner that it integrates firm’s internal resources and externalities, the service process, the targeted innovation on an interchangeable interface, with a parallel process of integrating hierarchical tiers of network participants.
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