A Research on Dynamic Capability Development of Organization─A case study of Cite Publishing Holding Group

• Main Authors: Yu-pei Liao, 廖育珮
• Other Authors: Ying-hsun Wang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/74856973919569243277

碩士 === 國立交通大學 === 傳播研究所 === 94 === The competitiveness is one of the motive sources of firms to grows up continuously, core capability is essential for enterprise to survive in the environment of the competition. However, core capability has characteristic of organizing the special quality, it is only in organization under a specific environment that this capability could create the economic profit which other enterprises can't obtain. Organization’s capability often evolve with time, this evolution emerge in different ways depending on the specification of technique, the intension of external market competition, and the characteristics of internal organizational management. This means a firm cannot sustain its competition advantage with its primary capability; a continuous development of new capability is required. In recent years, because Publishing industry in Taiwan faces changing with capitalization and globalization, and the impact of information technology, so this research on the case study to the Cite Publishing Holding Group will explore how organization creates and refines the capability , in order to maintain the competitiveness. This research discover that the tactics goal of organization decide capability to develop; The formulation of the tactics goal is to detect the external environmental trend and threaten. Achievement of tactics goal of organization is that through deploy specific resource to obtain different capabilities.The capabilities of supporting the development of tactics is gradually and accumulated ; In addition, the leader play an important role to expand the company’s scale and gain financial resource; In moderately dynamic markets of publication, dynamic capability of organization are embedded in experience of running media. In high-velocity dynamic market, dynamic capabilities rely extensively on the ways of simple and experimental to accumulate the knowledge and experience of Internet.