An Analysis of the Determinants of High-tech Product's Distributor Selling Quantities and Margins -- A Case Study on BenQ MP3 Products Distributed by W Company
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 94 === The purpose of this thesis is to study the principles of distributor’s marketing strategies of high-tech products, and to find out what factors and how they affect selling quantities and margins. It consulted the study of theories, and two kinds of models...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05520018476118711990 |