The Multi-Brand Management Strategy of Imported Cars in Taiwan -- The Case Study of Yulon-GM Motors
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 94 === Along with the trend of liberalization and globalization in the automobile market, the competition increases gradually and in order to invent new products, the cost of research and development increase steadily. In this environment of automobile industry,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87693466035745709668 |