The Impacts of Consumer Knowledge and Attribute Balance on Consumer Choice under Incomplete Information

博士 === 國立中央大學 === 企業管理研究所 === 94 === Consumers often need to make choices based on incomplete information. Previous research has argued that consumers will place more weights on the common attribute (defined as the specific attribute values of all options are known) between options in the case of in...

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Bibliographic Details
Main Authors: Pei-Hsun Wu, 吳佩勳
Other Authors: Chien-Huang Lin
Format: Others
Language:en_US
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/93317305644253335522

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