On Multiple Reference Points of Consumer Regret
博士 === 國立中央大學 === 企業管理研究所 === 94 === Regret is the result of a comparison between “what is” and “what might have been”. Although regret is a relevant emotion in our daily life, research studying how regrets are influenced by multiple reference points is lacking. This dissertation presents two studie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14731590922755624876 |