Corporate Venture Mode Selection Decision for Printed Circuit Board industry

• Main Authors: Shin-Yi Yen, 閻欣怡
• Other Authors: 張菽萱
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/88979162162132938276

碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 94 === The study aims to study corporate venture mode selection decision for the Printed Circuit Board（PCB）industry. Corporate venture mode selection is a Multi-Criteria Decision Making problem. Based on the viewpoint of resource-based theory (RBV), the decision makers should select the most suitable corporate venture mode by contemporaneously considering multiple and interdependent evaluation criteria, such as direction of corporate venture strategy and organizational resource. Thus far, the traditional decision-making process neglects the quantification of important decision factors and ignores the interdependence among the criteria of different layers in the analysis process for corporate venture mode selection. This study, based on the RBV, suggests applying the Analytic Network Process to deal with the interdependence relationships. The direction of corporate venture strategy, the organizational resource and the attributes for each organizational resource used to evaluate corporate venture modes are investigated and induced. An empirical comparative study of two case studies demonstrates the computational process. The conclusions of this study are listed as follows. 1. According to the results of the literature review and the in-depth interviews with the experts in the PCB industry, the model for corporate venture mode selection decision is decomposed into two layers comprising the direction of corporate venture strategy and the organizational resource used to evaluate corporate venture modes. The direction of corporate venture strategy is divided into four directions, advanced technologies, expanded products, geographic markets and customer orientation; the organizational resource consists of intellectual capital, social capital and tangible capital. 2. The relative importance of each resource attribute which is used to evaluate corporate venture modes will be influenced by the interdependence relationship between direction of corporate venture strategy and the organizational resource. 3. The study constructs the decision model of corporate venture mode selection from RBV viewpoint. The results were confirmed to be a valuable point of reference for decision makers during practical implementation in the Printed Circuit Board industry.