An Analysis for Customers’ Evaluations on Brand Alliance: An Empirical Study of Notebook Industry
碩士 === 國立東華大學 === 國際企業學系 === 94 === Abstract Most of the domestic OEM/ODM NB manufacturers are difficult to build up the visibility of itself brand into marketplace, because they always rest on the image of OEM/ODM NB manufacturers. On the other hand, brand alliance possesses the positive effects...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cx33uj |