A Study of Constructing Performance Measurementfor Tour Leader from the Balanced ScorecardA Study of Constructing Performance Measurementfor Tour Leader from the Balanced ScorecardA Study of Constructing Performance Measurementfor Tour Leader from th

• Main Authors: CHEN, CHIA WEN, 陳佳妏
• Other Authors: Huang, Leo
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/52601236144187400397

碩士 === 國立高雄餐旅學院 === 旅遊管理研究所 === 94 === The purpose of this study is to investigate performance measurement systems, based on the Balanced Scorecard (BSC) concept, to empirically measure the tour leader performance of outbound travel agencies. The construct of measuring tour guides’ performance, based upon the revised BSC approach, has been popularized by Kaplan and Norton. This study uses the three-round Delphi approach to develop and confirm the above dimension attributes and build indicators of a tour leader’s performance measurement model. This paper proposes 18 crucial indicators that match the essential needs of an innovative performance measurement system’s development and at the same time overcomes the constraints of the traditional performance measurement.