Applying Data Mining to Hotel Customer Segmentationand Marketing Mix Analysis
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 94 === ABSTRACT Under the intense competition within the tourist industry, hotel hosts are actively studying CRM to attract and keep the most important customers. How to allot customers to fully utilize hotel resources and characteristics, design a customary tourist a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59175373117508455920 |