The private-brand products affect consumers’ purchase intention under current price consciousness---A case study of hypermarket
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract The business of hypermarket industry in Taiwan is very competitive, while all the companies are looking for the product mix to fit the local consumers’ behaviors. Among all these product strategies, private label brand is the common strategy adopted...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67036821694865896987 |