Research of Antecedent Factors in Word-of-Mouth Behaviors
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === ABSTRACT The previous researches have been exploring the impact of word-of-mouth on consumer behavior. The vast majority of the researches, however, are done from the perspective of word-of-mouth receivers, placing the focus on exploring the effects brought...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09854943441973266839 |