The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost

• Main Authors: Tzer-Yuan Lee, 李澤源
• Other Authors: Pei Chao
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/41801020923092022156

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract In face of the continuous changes of society, economy and comsumer behavior, the cooperation of the liquild propane gases was growth up between retailers and suppliers. The market competition leads to a variety of behavioral patterns among competitors. According to their customer needs, the retailers must select right suppliers who may fit their business requirements. The purpose of this study was to explore the relationship between service quality, supply attribution, interpersonal relationship and switching cost in the liquid propane gas industry. The research method is a field survey with self-administrative questionnaire. Out of 579,247 questionnaires were useful. The results of this study showed that (1) service quality have positive impact on switch cost,(2) supply attribution have positive impact on switch cost,(3) interpersonal relationship have not positive impact on switch cost. According to the empirical results , this study offer some suggestions to both the practitioners and the academics.