The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract In face of the continuous changes of society, economy and comsumer behavior, the cooperation of the liquild propane gases was growth up between retailers and suppliers. The market competition leads to a variety of behavioral patterns among competito...
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ndltd-TW-094NKIT56910392016-05-20T04:18:02Z http://ndltd.ncl.edu.tw/handle/41801020923092022156 The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost 服務品質、供貨條件、人際關係對轉換成本的影響-以瓦斯分裝場與瓦斯行之間關係為例 Tzer-Yuan Lee 李澤源 碩士 國立高雄第一科技大學 行銷與流通管理所 94 Abstract In face of the continuous changes of society, economy and comsumer behavior, the cooperation of the liquild propane gases was growth up between retailers and suppliers. The market competition leads to a variety of behavioral patterns among competitors. According to their customer needs, the retailers must select right suppliers who may fit their business requirements. The purpose of this study was to explore the relationship between service quality, supply attribution, interpersonal relationship and switching cost in the liquid propane gas industry. The research method is a field survey with self-administrative questionnaire. Out of 579,247 questionnaires were useful. The results of this study showed that (1) service quality have positive impact on switch cost,(2) supply attribution have positive impact on switch cost,(3) interpersonal relationship have not positive impact on switch cost. According to the empirical results , this study offer some suggestions to both the practitioners and the academics. Pei Chao 趙沛 2006 學位論文 ; thesis 102 zh-TW |
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碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 94 === Abstract
In face of the continuous changes of society, economy and comsumer
behavior, the cooperation of the liquild propane gases was growth up between
retailers and suppliers. The market competition leads to a variety of behavioral
patterns among competitors. According to their customer needs, the retailers must
select right suppliers who may fit their business requirements.
The purpose of this study was to explore the relationship between service
quality, supply attribution, interpersonal relationship and switching cost in the liquid
propane gas industry. The research method is a field survey with self-administrative
questionnaire. Out of 579,247 questionnaires were useful. The results of this study
showed that (1) service quality have positive impact on switch cost,(2) supply
attribution have positive impact on switch cost,(3) interpersonal relationship have not
positive impact on switch cost.
According to the empirical results , this study offer some suggestions to both
the practitioners and the academics.
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author2 |
Pei Chao |
author_facet |
Pei Chao Tzer-Yuan Lee 李澤源 |
author |
Tzer-Yuan Lee 李澤源 |
spellingShingle |
Tzer-Yuan Lee 李澤源 The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost |
author_sort |
Tzer-Yuan Lee |
title |
The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost |
title_short |
The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost |
title_full |
The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost |
title_fullStr |
The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost |
title_full_unstemmed |
The Influence of Service Quality, Supply Attribution and Interpersonal Relationship on Switch Cost |
title_sort |
influence of service quality, supply attribution and interpersonal relationship on switch cost |
publishDate |
2006 |
url |
http://ndltd.ncl.edu.tw/handle/41801020923092022156 |
work_keys_str_mv |
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