Effects of Manufacture Country-of-Origin Images on Consumers' Perceived Quality and Purchase Intention–A Case Study of University Students' Perspectives on PMP Products in Taiwan
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 94 === This research takes the university students as its subjects and discusses the impact on perceived quality and purchasing intention of manufacture country-of-origin images, influence on purchasing intention of perceived quality, and the direct or indirect man...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07713498875784050234 |