| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 94 === As the the development stage of IC design industry changes, the IC design companies in Taiwan increasingly become more and more. Taiwan design industry ranks the second place in the world, following behind the American IC design industry. The technology becomes maturer and the company scale becomes larger. The demand of the integration is a very important trend for the IC design industry. The resources Taiwan companies have are not enough to sustain the competitive advantage in the global competition. From the viewpoint of markets and products, the systematic companies own the power to decide the product standards. The product development is inclined to the development of Digital Home Integretion.
This study is based on the RBV theory to observe the way to compete during the different IC design companies, the industrial analysis by the Five Forces model, and the degree of commanding the demands of customers. Finally, we hope to find out some KSFs (Key Success Factors) of Taiwan IC design companies and IC design industry. This study finds that the scope of product line becomes more and more important. How to decide and develop the new product line efficiently and successfully is a KSF in the future of the IC industry. In the past, Taiwan IC design companies owned the competitive advatege by low-cost stratege, but it is not the KSF in the modern time. The company will focus on the development of integration, brand, and the demand of the product market.
We interviewed the executives of the different IC companies in Taiwan, and regarded those companies as our target companies of case study to analyze their KSFs. We discussed their strategies and KSFs by the model of this study. We also find the KSFs may change as the time moves.
Key Words：IC industry, resource-based theory, KSFs
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