Key Success Factors for Promoting Visitors’Use of Wireless Local Area Network and Personal Digital Guide Assistant in Guiding Taiwan’s National Museums

• Main Authors: Hui-chi Lien, 練惠琪
• Other Authors: Kuang-Wu Koai
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/55774157935679043740

碩士 === 國立中山大學 === 傳播管理研究所 === 94 === Through technological innovation and various stages of standardisation, wireless Internet has developed into a powerful business tool. Nowadays, business becomes not only e-business but also mobile business, or m-business, where business is done via mobile devices. This is especially true in industries where the provision of real-time and location-based information is important. Cultural tourism is one evident example of such industry. And museum might be the best testing ground for the effective use of wireless Internet in cultural tourism. Taking Taiwan’s five national museums as cases, this study explores the current wireless deployment and the applications with it. It specifically examines whether and to what extent museum visitors would appreciate such deployment. After a thorough literature review, the author sorts out seven dimensions (comprising 40 elements) for the first wave of survey. Using fuzzy analytic hierarchy process (FAHP), the author further finds out the priority setting of those key success factors. The priority settings fall into three groups according to their significance. Connectivity and content design are perceived as the most important. The second group inlcudes, information content, marketing and promotion, and user’s experience. The least urgent dimensions for wireless Internet development are applications and business model. This study should contribute to the understanding of applying new information and communications technologies (ICTs) in museum exhibitions. It suggests that museums should consider enhancing experiential marketing by thoughtful introduction of ICTs, notably wireless Internet application such as WLAN. This study is also characterised by using FAHP for sorting out the priority settings in the minds of museum visitors and related experts.