| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 94 === Taiwan has become the international supply center of the TFT-LCD panel since its investment in the field for the past decade. Besides the main application in the products such as notebooks, LCD monitors, and LCD TVs, other consuming electronic goods also take it in wide-range application. Suppliers keep on investing, building new factories. After semiconductor industry, TFT-LCD panel has become another representative of Taiwan industry. Facing a competition with international companies, the factories of Taiwan TFT-LCD panel must be internationalized and configured in order to approach market and satisfy customers’ needed.
This paper researched the literatures of competitive strategy and advantages, and vertical conformity and division firstly. On the basis of learning industrial structure and specialty, exploring global developing strategy, analyzing up and down panel manufacturer, Wuhan A corporation is selected to be a typical cooperative case, to summarize the result as below.
1. Location selected: As the research result, the location should focus on the value chain building and values add. Also, it needs to think about the possibility of future development.
2. Cost down： The cost down policy can be implement in China, because of the lower salary and large number of manpower； the abundant nature resources and so on。
3. Operation Strategy： The strategy need to focus on the core completive advantages, such as flexible, excellent management capability, the ability to build up the marketing channel and so on.
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