BUILDING BRAND EQUITY IN PROFESSIONAL BASEBALL IN TAIWAN
碩士 === 國立臺灣體育學院 === 運管系碩士班 === 94 === Brand equity is essential for sport managers. In the new millennium, team management activities evolve from a focus on winning as a means of realizing short-term profits, to a focus on strategic management of the team brand as a means of realizing long-term ap...
Main Authors: | Huang Jung-Hau, 黃中皓 |
---|---|
Other Authors: | Lu Chia-Ying |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/37646395022053217055 |
Similar Items
-
Building Brand Equity in Professional Basketball on Brand Identity -The Case of Taiwan Beer Basketball Team.
by: Meng-Huei Huang, et al.
Published: (2008) -
Pay Equity to Performance of the Professional Baseball Pitchers
by: Gang Lin Wu, et al.
Published: (2008) -
The Co-relationship of Brand Association and Brand Loyalty of Professional Teams in Taiwan-A Case Study of the Professional Baseball League
by: 廖建超
Published: (2007) -
The Co-relationship of Brand Association and Brand Loyalty of Professional Teams in Taiwan-A Case Study of the Professional Baseball League
by: 廖建超
Published: (2007) -
Brand Image and Brand Positioning--A Study of The Chinese Professional Baseball League
by: Pao-Han Lin, et al.
Published: (2009)