The effects of restaurant crowding on consumers' perceived value and purchase intention

碩士 === 國立臺灣師範大學 === 人類發展與家庭學系 === 94 === As the hospitality industry raises in Taiwan, there are more and more business entities entering into this market, and the competition gets more intense at the same time. The traditional mode of merchandising has not been able to satisfy customers. The lower...

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Bibliographic Details
Main Authors: Mei-Lun Liu, 劉美侖
Other Authors: Yu-Hua Sun
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/01932511622036763532