The Research of Consumer Behavior on Purchasing Outbound Gruop Tour Package on StarTravel

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 94 === The Research of Consumer Behavior on Purchasing Outbound Group Tour Package on StarTravel Master thesis Jen-Te, Chu Advisor:Wen-Tseng, Chu Abstract In this study, the AIO Model and EMB Model are proposed and empirically tested i...

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Bibliographic Details
Main Authors: CHU, JEN TE, 朱仁德
Other Authors: CHU, WEN TSENG
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/34916328742279540162