A Study of Influence On Brand Equity and Sport Promotion by Sport Brand---A Case of adidas Child Basketball Class
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 94 === A Study of Influence On Brand Equity and Sport Promotion by Sport Brand---A Case of adidas Child Basketball Class Abstract When industries held promotions to increase the sale roots and expect goal, it depended on the brand equity of customers and the...
Main Authors: | Chia-Hua Mao, 毛家驊 |
---|---|
Other Authors: | Jun-Lon Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/37038396898831368521 |
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