The Impacts of Endorsers and Their Credibility on Consumers' Intentions to Participate in Sports and Purchase Sports Shoes.
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 94 === The purpose of study is to explore the impacts of different endorsers and their credibility on consumers’ intention to purchase sports shoes and participate in sports activities. Researcher expects the study can be used as a reference to select the endorsers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78634460482933078502 |