Study on Satisfaction of Spectators on Service Quality at Games of Chinese Professional Baseball League--An Example at Kaohsiung County Baseball Field-

• Main Authors: Chih-Ming Wang, 王志明
• Other Authors: Ts'ai-Sheng Chou
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/c2dtur

碩士 === 國立臺東大學 === 體育教學碩士在職專班 === 95 === This study aims to discuss the spectators’actual feeling of service quality when watching the games of Chinese Professional Baseball League in service quality model and further explores the determining factors of measuring the service quality with survey study of background variable and participation behavior variable in order to serve as reference for Chinese Professional Baseball League to enhance its service quality. The researcher conducts questionnaire survey on spectators at Kaohsiung County Baseball Field besides Chen Qing Lake and obtains 466 valid questionnaires. Descriptive statistics, t-Test, single factor ANOVA and Scheffe’s Method are used for data analysis with following conclusions obtained: 1. There are twelve constructs of determining factors for spectators’ feeling of service quality of games held by Chinese Professional Baseball League: performance of service personnel, tickets, toilets, field facilities, sound and light control, record table, game affairs and schedules, sale of souvenirs, referees’ judge, security equipment, traffic and players’ and cheer squads’ performance. 2. The factor construct of spectators’ feeling of more satisfactory service quality of games held by Chinese Professional Baseball League: players’ and cheer squads’ performance, performance of service personnel and toilets. 3. Deviation of different background variables of spectators’ actual feeling of service quality: different genders in toilets, different ages and educational attainments in players’ and cheer squads’ performance and different monthly incomes in tickets, sound and light control, and record tables. 4. Deviation of different participation behaviors of spectators’ actual feeling of service quality: different times of viewing in game affairs and schedules, sale of souvenirs, and traffic, supporters of different teams in field facilities and players’ and cheer squads’ performance, spectators buying souvenirs or not in sale of souvenirs and players’ and cheer squads’ performance.