The Effect of Personal Worker Awareness and Blog Characteristics on Blog Loyalty
碩士 === 國立臺灣大學 === 商學研究所 === 94 === As more and more personal workers use Blogs as informantion and diary writing channels, many experts and specialists have mentioned that Blog, as a communication network, could enable a person to build up his personal brand. Although “e-loyalty” is not easy to main...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15570387222703850129 |