The Effect of Cause-related Marketing：The Influence of Donation Level, Advertisement’s Theme and Product Category
碩士 === 國立臺灣大學 === 商學研究所 === 94 === Many companies use sponsorship to increase the awareness and image of the brand, and some of them combine the donation and the sales, which called cause-related marketing. The company will provide part of the revenue for the cause. Previous findings have showed tha...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14516714187740946439 |