Competitive advantage analysis and strategy research to Radio Frequency Identification (RFID) industry

• Main Authors: Chia-Nien Michael Wang, 王嘉年
• Other Authors: Jin-Chi, Chen
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/78211598453685041289

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 94 === Balance Score Card (BSC) digagnoses the differentiation values of internal management procress associated with the product innovation, the infrastructure management and the customer relationship. Baes upon the product life cycle point of view, Radio Frequency Identification (RFID) industry belongs to the early adoption stage at the moment. Therefore, the price is not the critical driving factor for RFID industry players but the product innovation. The product innovation bringing in features and functions enhancement as well as the the early adoption clients taking advancateg of the new technology as the core competience matters the competitive advantage of RFID industry players today. The thesis clarifies the market stage of the RFID industry today, defines the leading index of RFID industry players based on Balance Score Card (BSC) model, analyzes the competitive advantage matrix of forty-seven RFID industry players worldwide, besides, proposes two cases study to verify the research framework of the thesis. Not only is the same research framework applied to the industries belonging to the market early adoption stage such as RFID but also applied to the remaining market stages, however, the leading index needs the customization tuning associated to in terms of the value proposition of the industry players stand - differentiation value strategy or low price stragety. Since the globalization is the undefensive trend, Taiwan stands at the cross road of the new value proposition adoption - to stick in the “red ocean strategy” world or transform upto to the “blue ocean strategy” ? The thesis also proposes Taiwan hi-tech industry the recommendation to penetrate RFID industry when the Taiwan player is interested to.