When Consumers Feel Partial Right, How To Motivate Consumers To Purchase
碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === Previous researches have always examined why consumers choose to defer but none of them examine what action would marketers take to induce consumers’ purchase decision when consumers are facing the deferral situation. Besides investigating why consumers prefer to...
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r3xe45 |