An Analysis of Applying Balanced Scorecard Framework to New Business Creation Strategy- in Construction Industry

• Main Authors: CHIA-PI HSIAO, 蕭家璧
• Other Authors: Chiung-Ju Liang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/44n2s7

碩士 === 國立臺灣科技大學 === 管理研究所 === 94 === New marketplace intends the uncontested marketplace. Along with the impacts amid the growing competition in the construction industry, the opening up to world trade market and the alteration in legislation are raising more business opportunities of creating new marketplaces. Kim & Mauborgn(2005) has challenged the former researches on the new market creation in which the researchers have overlooked the methodology of mapping out the strategy been the actual core of growing business. As the firm went on decline, or, as the industry exposed to recession, the firm consequently failed to continuously last its business success. Kim & Mauborgn lead the managers to find a systematic pattern for achieving high growth that any company could replicate with the six path framework. Kaplan & Norton (1992) proposed the balanced scorecard(BSC) as the enterprise performance measurement model. By practical indexes laid out by BSC framework, enterprises can globally carry out the strategy management and concentrate on the strategy goal. BSC laying out the performance indexes has been proved to be the key move of the enterprises in approaching the success for the present and future in commercial market. The research collects overall viewpoints ,by interviewing the over 8 to 30 years experienced construction enterprise superintendents and skilled professional technicians, of understanding the enterprises’ reaction to industrial transition, the strategy of sally-out of strait and market creation arts. The research discovers that as the new business opportunities come over from environmental varieties such as joining WTO, foreign competitor’s entering and the legislation altering. The higher of a firm’s learning and growth capability and the more internal process adaptation applying to new business of the firm remarkably delivers better financial performance on the firm’s new market creation.