Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example
碩士 === 國立臺灣科技大學 === 管理研究所 === 94 === “Spreading the good bargain information”, “ Keep something for people inquiring about…In our experience of daily consumption, behaviors of “ inquiring” and “probing” gradually reveal, which means that the decision will be made after asking relevant usage of produ...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/10168033268216591079 |
id |
ndltd-TW-094NTUST399016 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-094NTUST3990162015-12-21T04:04:33Z http://ndltd.ncl.edu.tw/handle/10168033268216591079 Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example 影響正面口碑傳播因素之研究-以3C資訊賣場為例 Charles Chien 簡郁峰 碩士 國立臺灣科技大學 管理研究所 94 “Spreading the good bargain information”, “ Keep something for people inquiring about…In our experience of daily consumption, behaviors of “ inquiring” and “probing” gradually reveal, which means that the decision will be made after asking relevant usage of product service and consumption experiences from others. Dissemination from words (also known as positive Word of Mouth) has already fused into daily consumption behavior for all. In the day when the education level and economic target have achieved certain standard, also, the computer information is gradually popularized, Purchase demands of consumers in 3C Chain store increase day by day, the research takes the interaction experiences between consumers and 3C Chain store for example to discuss the willing of positive public Word of Mouth under the influence of “ product price”, “ product category”, “service quality” and “ relationship” after consumption. First, through in depth interview, primary data of public Word of Mouth praise is collected in the research, in addition, motive of positive of consumer is surveyed through questionnaire, in addition, the research takes the relationship between server of the 3C Chain store and consumer to proceed assumption and research confirmation of the influence upon the positive Word of Mouth on elements such as “ product price”, “ product category”, “service quality” and “ relationship”. The research result proves that the four assumption elements exist, moreover, it also shows that current consumer will spontaneously disseminate or offer advice timely when potential consumer inquires for relevant e-information product demand which reveals that the positive public Word of Mouth to potential consumers will have positive help through revenue growth. Through the cheap and reasonable “product price”, complete and diversity of the “ product category”, speedy, accurate and satisfying “service quality” and well maintained interaction of “relationship” offered by the 3C Chain store to the consumer, these four elements indeed have positive, obvious and key influences on positive public praise dissemination, it is hoped that the research results could offer references for overall service quality of operator of 3C Chain store. Key words:3C Chain store, positive Word of Mouth , product price, product category, service quality, relationship. 林孟彥 2006 學位論文 ; thesis 0 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立臺灣科技大學 === 管理研究所 === 94 === “Spreading the good bargain information”, “ Keep something for people inquiring about…In our experience of daily consumption, behaviors of “ inquiring” and “probing” gradually reveal, which means that the decision will be made after asking relevant usage of product service and consumption experiences from others. Dissemination from words (also known as positive Word of Mouth) has already fused into daily consumption behavior for all. In the day when the education level and economic target have achieved certain standard, also, the computer information is gradually popularized, Purchase demands of consumers in 3C Chain store increase day by day, the research takes the interaction experiences between consumers and 3C Chain store for example to discuss the willing of positive public Word of Mouth under the influence of “ product price”, “ product category”, “service quality” and “ relationship” after consumption.
First, through in depth interview, primary data of public Word of Mouth praise is collected in the research, in addition, motive of positive of consumer is surveyed through questionnaire, in addition, the research takes the relationship between server of the 3C Chain store and consumer to proceed assumption and research confirmation of the influence upon the positive Word of Mouth on elements such as “ product price”, “ product category”, “service quality” and “ relationship”. The research result proves that the four assumption elements exist, moreover, it also shows that current consumer will spontaneously disseminate or offer advice timely when potential consumer inquires for relevant e-information product demand which reveals that the positive public Word of Mouth to potential consumers will have positive help through revenue growth. Through the cheap and reasonable “product price”, complete and diversity of the “ product category”, speedy, accurate and satisfying “service quality” and well maintained interaction of “relationship” offered by the 3C Chain store to the consumer, these four elements indeed have positive, obvious and key influences on positive public praise dissemination, it is hoped that the research results could offer references for overall service quality of operator of 3C Chain store.
Key words:3C Chain store, positive Word of Mouth , product price, product category, service quality, relationship.
|
author2 |
林孟彥 |
author_facet |
林孟彥 Charles Chien 簡郁峰 |
author |
Charles Chien 簡郁峰 |
spellingShingle |
Charles Chien 簡郁峰 Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example |
author_sort |
Charles Chien |
title |
Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example |
title_short |
Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example |
title_full |
Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example |
title_fullStr |
Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example |
title_full_unstemmed |
Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example |
title_sort |
research on the influential elements of positive word of mouth-take 3c chain store for example |
publishDate |
2006 |
url |
http://ndltd.ncl.edu.tw/handle/10168033268216591079 |
work_keys_str_mv |
AT charleschien researchontheinfluentialelementsofpositivewordofmouthtake3cchainstoreforexample AT jiǎnyùfēng researchontheinfluentialelementsofpositivewordofmouthtake3cchainstoreforexample AT charleschien yǐngxiǎngzhèngmiànkǒubēichuánbōyīnsùzhīyánjiūyǐ3czīxùnmàichǎngwèilì AT jiǎnyùfēng yǐngxiǎngzhèngmiànkǒubēichuánbōyīnsùzhīyánjiūyǐ3czīxùnmàichǎngwèilì |
_version_ |
1718155449970196480 |