| Summary: | 碩士 === 僑光技術學院 === 管理研究所 === 94 === The resource-based view（RBV）is a recently emerging theoretical viewpoint in the strategic management field. There two assumptions of theis viewpoint：resource heterogeneity and resource immobility. Under these two assumptions, if the enterprises’ internal resource attributes are valuable, rare, inimitable, unsubstitutability, which could bring sustained competitive advantage.Due to the changeable economic environment, the business has to face intensive competition in today’s world. How to make good use of the organizational capabilities and constitute proper strategy has become an important work for the business.
This research proves with organizational capabilities in the resource-based view whether can bring the lasting sustained competitive advantage to enterprises. Base on the research of Hypermarket in Taiwan with general survey method.We sent out 330 questionnaires in total. Among the returned questionnaires, there are 115 effective ones. The data analysis used descriptive statistics, factor analysis, reliability analysis, one-way ANOVA, Scheffe’s posterior comparisons, multiple regression of SPSS for Windows statistical analysis software.
The result showed that Sales Promotion marketing capability and market response capability of the organizational capability could significantly affect corporate sustained competitive advantage. Sales Promotion capability and market response capability have influence on sales growth rate. Information processing capability and Sales Promotion capability significantly affect customer satisfaction. Executing and processing capability, Sales Promotion capability and market response capability significantly affect profitability. Finally, based on the results, there are some discussions going on in this article and it provides some suggestions for both scholars and practitioners.
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