| Summary: | 碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === Culture Industries is the sunrise industry in 21st century which no high investment cost but take premium value-added with using knowledge and innovation. The trait of cultural commodity is short return of investment periods could be extend product life cycle and boost profits of derivative products by reuse.
There 13 topics in Culture Industries are including visual Arts, music and performing arts, industry of craft, industry of designing, publishing, fine arts exhibition and performing arts facilities, multimedia entertainment and whatnot that Taiwan government has been promoting. PiLi Puppet is the first reach industrialization of Tradition Performance Arts group who catch younger audience eye by new channels of thought. Also, they built up a great value chin by following Walt’s Disney model.
This study adopts Qualitative Evaluative Methods, according to the subordination Data Collection and Analysis, in-depth interview to be directed against the following to precede data were analyzed by means:
1. What’s the feature of manufacturing procedure of PiLi Puppet?
2. What’s the brand strategy they made?
3. How do they manage the intellectual property right?
According the study, PiLi Puppet to be industrialized in Traditional Performance Arts filed. They build market in industrial scale production, use media to develop youth characteristics, create brand image for integrated marketing and make profiting from the brand licensing. Pili Puppet also show great dexterity licensing in IPR management administration and lowered cost.
|
|---|
