| Summary: | 碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === The newly information technology development brings significant change to media industry. Two key tasks of a communication organization are operations management of media production and its knowledge management, from management viewpoint of communications industry. The reason for the importance of the former one is that the aim of media production is to implement creativity on media product. The production process comprised of various kind of operations, not only to apply information technologies but also to deal with digitized manufacturing elements: audio, visual, text, graphics. The process is quite different from the non-digitalized one. The reason for the latter one is that the implementation process is a precious knowledge and competitive edge for an organization. In this paper, based on the characteristics of communications industry, the operations and knowledge management are studied in depth for find out the relations of these two. A networking collaborative media production model is proposed, where the production process is conducting and managing the knowledge in the mean time as well. In the paper, a case study to interpret author’s perspective is reported. The findings are: knowledge management embedded in operations, and the application of computer and network provide a platform for both operations and knowledge management. This provides rooms for practice improvement and can also be a new direction for communications industry in the knowledge economy era.
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