| Summary: | 碩士 === 樹德科技大學 === 金融保險研究所 === 94 === With internationalization and the ever changing needs of investors, Public Offering Fund is not satisfying investors in Taiwan domestic market. As such, the Private Placement Fund opened since November 2004 grows in unexpected size and pace within less than one year. This issue is worth to study further. The domestic Private Placement Funds has been in operation for short time, so there is not much of paper in this field. In reviewing previous literature, it is found that the mutual funds research has been focused in the performance of funds or the issues that affected the performance of funds. Therefore, this study tried to explore the impact on performance of raising private placement funds in three dimensions – market oriented, strategy oriented and quality of relationship.
This research selects 7 investment trust companies randomly to make in-depth interview to verify the relationship between the components of conceptual structure of this study. From where, we have induced certain thesis that may be used as reference of operator and for subsequent academic study. The preliminary conclusions of this research are:
1.All the 7 interviewed companies have high regard of market
orientation, so, market orientation could not have significant
positive effect on the performance of raising private placement
fund.
2.Strategic orientation has significant effect on the performance of
raising private placement funds.
3.Relationship quality has significant positive effect on the
performance of raising private placement funds.
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