| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 94 === In capitalism inflating, the present society of the profit - push the first, the survey of the non - profit organization also allows of no easily, and late several major disasters continue the occurrence, causing the so-called resource discriminate against the effect, making the operation of the non - profit organization more difficult .In thus difficult environment, rise in regional Tzu-chi Charity foundation in Taiwanese Hualien to lead at Master Cheng-Yen . It still can quickly and the hard develops, spreading fame the overseas. In such environment, It’s really the person's curious topic how Tzu-chi Charity foundation gone deep into by social big response, social each stratum, move the popular support, let so many people participate its activity to also contribute money actively, .So the most principal object of my study is the hope through the questionnaire of study of pattern tighten in the economy under how the fluctuating and mental factors of personal attribute, social cultural forces affect the donation action of the donor.
The manifestation of studying the result includes the contribution sum, contribution custom and participate methods that personal attributes, such as age, religion and faith, level of deucation, occupation class, marital status, residence region and monthly average income...etc. all will affect the donor, but the variance on the sex contribution in donor action up also can't discrepancy. In addition, donator if the corporator of the Tzuchi Charity foundation, it contributes money the action would have the substantial impact under the influence of corporator versusing machine money meeting of believing in.
Under the society, culture, environmental impact, the donor will be affected by the opportune moment and contribution method of incitement, promo of promo coal body and facilitate it contributes money the action. In the eyes of the mental factor, the contribution sum, contribution of the donor makes it a rule and participates system also would have the change under the influence of personal heart of contented feeling, contributing money motive and abrupt sexes to stop the contribution motive .Is social cultural forces or mental factors in spite of, all present the obvious reciprocity with contribution action .Indicate the Tzu-chi Charity foundation equal work hard on the administration, make use of various social cultural resource and hold the donor is mental, facilitate to contribute money, and plant the popular support widely with the healthy but transparent corporate image, would like to make the donor open the wallet contribution, in really present object that other non - profit organizations follow example of.
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